I design graphics, build websites, and create content. How can I help you?
- helping young businesses to achieve a professional image
- combining design with good grammar
- writing the text needed to fill out promotional materials
- carrying consistent branding from printed materials to the web
- researching to find the right solution for my clients
- completing update requests quickly
You need a brand– consistent imagery that helps others recognize your business and remember what it’s all about. Branding often starts with a logo, and I’d love to get started on a logo for you!
Brochures, bags, business cards, banners, billboards– if it can be printed, I can design the file!
I’ve built simple, brochure-style websites and complicated, responsive, e-commerce websites. My favorite projects involve WordPress. What can I build for you?
Maybe you need a website, but you don’t have high-quality product images to display. Or maybe you need a brochure, but you’re not sure exactly what the brochure should say. Don’t worry– I’ll use my writing and photography skills to make sure your project comes together smoothly.
“We have loved working with Rebecca and would recommend her to everyone we know!”The Johnsons
Recent Blog Posts:
My husband and I are the kind of people that can see potential. Sometimes too much potential– which leaves us with more projects than we have time. But to be fair, there’s been many times when we’ve seen something with a lot of potential that we haven’t made into our own project.
A year or two ago, we drove past a big commercial building with a for sale sign. We stopped, got out, and looked in all the windows. The gears started turning, the calculator started whirring, and… we got back in the car, knowing that it would be an awesome building for someone else.
I couldn’t be happier with the group that actually bought that building on North Main. They’re turning it into a space for working, thinking, talking, and dreaming. They’re taking a place with a lot of potential and multiplying that potential exponentially. I hope I’ll be spending some time there in the future!
This week I watched eagerly as one of my clients opened her very own retail space. It’s been a dream of hers for a long time.
I also watched another client make the difficult decision to close up shop. For him, running that business had also been a longtime dream.
As I sat in my kitchen this weekend, slowly munching a slice of honey-graham bread and listening to Barbara Kingsolver’s Animal, Vegetable, Miracle, I thought a lot about the local economy and my small role in it. I thought about the habits we have, the dreams we strive for, and the choices we make.
“Look what I found in the bottom of my bag!” Danielle said, plopping a business card down in front of me. We were both at The Little Things Birth and Baby Expo, minding our booths and making connections. The business card Danielle had found had obviously been a few miles in the bottom of that bag, but what was most notable was how different it was from her current business card, which she set next to it for comparison.
On one business card, the business name was bold and legible; on the other, it was an afterthought. One carried Danielle’s logo and the style of her brand; the other used stock artwork that no longer had anything to do with the products she carries. Guess which one she is proud to hand out? Guess which one I am proud to have designed?
For both Danielle and I, the comparison showed us a symbol of personal growth, business growth, and our commitment to go beyond the generic to create something our customers will use and treasure. And for Down to Earth Boutique, having professional branding is part of being ready to move into a retail space very soon!
Changing a business’s name and branding is a pretty big deal– you have to make some big decisions, hire a graphic designer, have your website rebuilt, print new business cards…
But when you are a graphic designer and you want to rebuild your website anyway (because it seemed unfair that several of my clients had better websites than me), all that’s left is to make the big decisions and do the work.
First the decisions. I thought about renaming my business “McKeever Design and Copywriting and WordPress Websites and Occasionally Motion Graphics and Social Media Assistance and Any Other Media Tasks That You Need Help With.” However, after much thought, I decided that “McKeever Multimedia” had a better ring to it.
Next, the work. As with all of my logo design projects, I spent time brainstorming, sketching, and getting feedback. As I built my website I leaned heavily on my previous experience building WordPress sites, but I also did a lot of new research. I dove further into CSS and PHP than I had before, and I thoroughly enjoyed it. I learned a lot.
That’s the main reason I chose the name “McKeever Multimedia”: I love to learn. I needed a name that I wouldn’t have to append every time I added a new skill to my business offerings. Hopefully I won’t outgrow this business name or logo anytime soon– but I’ll keep on learning and growing, and someday I will!
For a long time I made fun of my husband for keeping several extra computer monitors around. He had given away or junked several older computers but he wouldn’t part with the monitors. I thought it was just the little bit of hoarder in him coming to the surface. But when we got settled in our new apartment and got our desks organized, he set up one of the extra monitors for me.
I really like it.
Here are five ways I’ve been using my second screen within the past few weeks:
1. Watching Photoshop tutorials (or any teaching videos) while working in Photoshop (or any design program) on the main screen. Before I had the second screen, I had to switch back and forth between YouTube and Photoshop, or creativeLIVE and Dreamweaver, and I would get behind.
2. Expanding the media pane of Adobe Premiere Pro so that I can see all the clips I’m working with at one time without covering up my other panes.
3. Putting on an episode of “Bob el Constructor” for my daughter while I get some work done on the main screen.
4. Displaying the current version of a website while I work on the new design on my main screen. That way I can compare the two versions easily and make sure that I design a space for all the necessary content.
5. Keeping chords and lyrics visible while I experiment in GarageBand and Adobe Audition.
I’m sure I’ll be finding more ways to use my second screen in the coming weeks– it is a lot handier than I realized it would be. One of the reasons I was hesitant to use it is that I knew the Wacom tablet would need to include both screens within it’s limited drawing space. I thought that this would make pen strokes much less accurate and make it more difficult to predict where the mouse would end up on the screen, but I guess my brain made the adjustment because I hardly noticed a difference. It still seemed intuitive. Maybe for detailed illustration I would unplug the second screen, but so far it hasn’t been a problem.
How have you used a second monitor in your line of work?
A year ago today I sent a quick little message to a family I barely new, congratulating them on starting their own business and asking them if I could help them with any graphic design. They said “Yes!” and my business began.
The “Graphic Design” folder on my computer now contains over 1500 items, including folders of files for over fifteen different businesses or organizations I’ve worked with. About a dozen logos that I designed are in use today, and each of those logos is the result of hours of work and dozens of drafts.
Besides logos, I’ve designed brochures, banners, business cards, greeting cards, profile pictures, posters, flyers, labels, t-shirts, tags, invites, menus, worksheets and wall art. I’ve developed two websites for myself and one for a client. I’ve even done graphics for one temporary tap handle!
What a year of growth and learning it has been– if that was my internship, I can’t wait to start my job!
To follow my work this coming year, go like my business facebook page.
Over Christmas and New Years, I took a wee bit of a break from design work, but I still made small steps towards growing my business:
–I sent out a New Years letter to friends and family, and I included a poetic, illustrative header I designed.
–I made that file the motivation to quick open my Etsy shop Poem Diem Designs. [Note: my shop is now at mckeevermultimedia.etsy.com]
–I talked with my sister-in-law about ideas for more products that combine my poetry and graphic design, so I’ll be filling out my shop soon.
–At holiday parties, I gave out business cards to people who asked about what I’ve been up to lately.
–I learned more html from my Dad.
–I set New Year’s resolutions including goals for my business.
–I took the time to notice beauty all around me.
Thanks to the time I took to reflect, absorb, and start something new, the time I’ve spent back on the computer these past few days has been particularly productive. Maybe I should make one more New Year’s resolution: remember to take breaks!
One of my design clients dropped off a couple loaves of fresh bread the other day. It wasn’t long before I was getting out the bread knife and untwisting the twist-tie. Then I noticed the label.
I could read the name, I could read the ingredients, but the beautiful, bright logo I had designed for them was just a dim shadow of what it should have been. When they had printed that label, our good friends Yellow and Magenta had been very tired.
I thought of the time I had spent picking out the perfect hues for that logo and perfecting the placement of each gradient– and I beamed from ear to ear!
Most designers care a lot about the implementation of their designs. I do too! I want my work to shine and I want my clients to succeed. The reason I smiled when I saw that faded logo was because to me it symbolized that my work had shone brightly on many, many loaves of bread and my clients were indeed succeeding at growing their business. I had sent them some very useful files that were being put to good use. Bread was flying out of the oven faster than they could switch their ink cartridges!
I kept smiling as I took a big bite of buttered bread. Package design is important, but it only really counts if what’s inside gets a chance to shine.
(I would highly recommend Staff of Life Bakery in Sioux Falls, South Dakota, even if I hadn’t had the honor of designing their brand.)