Changing a business’s name and branding is a pretty big deal– you have to make some big decisions, hire a graphic designer, have your website rebuilt, print new business cards…
But when you are a graphic designer and you want to rebuild your website anyway (because it seemed unfair that several of my clients had better websites than me), all that’s left is to make the big decisions and do the work.
First the decisions. I thought about renaming my business “McKeever Design and Copywriting and WordPress Websites and Occasionally Motion Graphics and Social Media Assistance and Any Other Media Tasks That You Need Help With.” However, after much thought, I decided that “McKeever Multimedia” had a better ring to it.
Next, the work. As with all of my logo design projects, I spent time brainstorming, sketching, and getting feedback. As I built my website I leaned heavily on my previous experience building WordPress sites, but I also did a lot of new research. I dove further into CSS and PHP than I had before, and I thoroughly enjoyed it. I learned a lot.
That’s the main reason I chose the name “McKeever Multimedia”: I love to learn. I needed a name that I wouldn’t have to append every time I added a new skill to my business offerings. Hopefully I won’t outgrow this business name or logo anytime soon– but I’ll keep on learning and growing, and someday I will!