This is a logo for a local store that carries maternity clothes and baby gear. The store has become a connection point for many moms in Sioux Falls who strive for natural parenting. This logo aims to convey the warmth and care of a mother– especially a mother who is well cared for herself.
I chose a font for their logo that worked well with the image of the logo as well as with the name of the business.
I grew up in Illinois but Sioux Falls is feeling more and more like home. When I'm not designing, I'm usually working on a house project with my husband or chasing our three-year-old down the sidewalk.