The Prairie Farmers’ Market has been a very holistic design process, as I was able to design the logo and website as well as manage the market’s blog and social media presence. It’s very fulfilling to see each aspect of the market’s print and web marketing work together, conveying a consistent message and reaching thousands of people.
This poster design can be seen around Sioux Falls:
Each piece of printed marketing material uses a consistent photographic style.
I’ve created an email marketing list for The Prairie Farmers’ Market, including branded coupons. Each week I communicate with vendors to prepare a new newsletter and keep customers up to date.
I use social media to remind customers about the market and provide value to them in the form of recipes, health tips, and fun pictures.
My writing skills are also put to use for The Prairie Farmers’ Market by writing blog posts, including a Vendor Highlight series created from my interviews with each vendor.
I grew up in Illinois but Sioux Falls is feeling more and more like home. When I'm not designing, I'm usually working on a house project with my husband or chasing our three-year-old down the sidewalk.