Heidi of Belly Luna Birth Services in Sioux Falls, South Dakota, already had her business name and the concept of the belly in the moon when she came to me for some graphic design help. I was able to take her initial ideas and play with them until this logo was born. The elements are so simple and flexible that they lend themselves well to the rest of the branding I designed for her. 
The night sky plays a large role in Belly Luna’s branding, such as in this social media template. All Heidi needs to do is add text for a powerful statement to her clients.
I grew up in Illinois but Sioux Falls is feeling more and more like home. When I'm not designing, I'm usually working on a house project with my husband or chasing our three-year-old down the sidewalk.