Business is Connection

Have you ever had a friendship where you didn’t exchange something of value– something like a gift, a borrowed book, a recipe, or a good joke– with your friend? Of course not! When you really connect with someone, an exchange of value is inevitable. Business is, at its essence, an exchange of value, so it’s no surprise that business, in turn, leads to connection.

When I started my graphic design business, I was mostly looking for a way to turn my daughter’s nap times into some financial contribution to our family. I soon discovered that my business would also provide something that I needed even more– connection.

Through my work designing logos, print marketing, websites, and social media campaigns, I’ve met a lot of people and been able to help quite a few as well. I’ve gotten a behind-the-scenes look at some of the projects other entrepreneurs are working on in the Sioux Falls area. I’ve gotten a better understanding of what goes into organizing the many events in our community. As a business-to-business service, I stay connected to people who are active thinkers, because only people who keep their brains in gear get to run a business.

When my family and I moved to Sioux Falls three years ago, I hardly knew anyone. Now I run into someone I know almost every time I’m out running errands. In some ways, that makes this mid-sized city seem smaller, but in reality, having more connections makes my own world much bigger– and much more fun.