“Look what I found in the bottom of my bag!” Danielle said, plopping a business card down in front of me. We were both at The Little Things Birth and Baby Expo, minding our booths and making connections. The business card Danielle had found had obviously been a few miles in the bottom of that bag, but what was most notable was how different it was from her current business card, which she set next to it for comparison.
On one business card, the business name was bold and legible; on the other, it was an afterthought. One carried Danielle’s logo and the style of her brand; the other used stock artwork that no longer had anything to do with the products she carries. Guess which one she is proud to hand out? Guess which one I am proud to have designed?
Down to Earth Boutique’s current business card next to her original business card.
For both Danielle and I, the comparison showed us a symbol of personal growth, business growth, and our commitment to go beyond the generic to create something our customers will use and treasure. And for Down to Earth Boutique, having professional branding is part of being ready to move into a retail space very soon!
I grew up in Illinois but Sioux Falls is feeling more and more like home. When I'm not designing, I'm usually working on a house project with my husband or chasing our three-year-old down the sidewalk.